GROOVE GUILD
GROOVE GUILD
GROOVE GUILD
GROOVE GUILD
About
About
About
Music plays a key role across a range of commercial work, but strong results are never a matter of taste alone.
They also depend on trust, relationships, and institutional knowledge. In practice, the best outcomes pair creative choices with strategic thinking, rights fluency, budget realities, and the skills to negotiate rights within budget, responsibly, and quickly when needed.
Groove Guild works at that intersection, combining creative instinct with experience so the music feels right and stays viable when constraints show up, whether it’s a licensed song, an original composition, or a cover.
Founded in 2013 by Al Risi, Groove Guild helps teams make music decisions that hold up creatively and commercially.
Music plays a key role across a range of commercial work, but strong results are never a matter of taste alone.
They also depend on trust, relationships, and institutional knowledge. In practice, the best outcomes pair creative choices with strategic thinking, rights fluency, budget realities, and the skills to negotiate rights within budget, responsibly, and quickly when needed.
Groove Guild works at that intersection, combining creative instinct with experience so the music feels right and stays viable when constraints show up, whether it’s a licensed song, an original composition, or a cover.
Founded in 2013 by Al Risi, Groove Guild helps teams make music decisions that hold up creatively and commercially.
Music plays a key role across a range of commercial work, but strong results are never a matter of taste alone.
They also depend on trust, relationships, and institutional knowledge. In practice, the best outcomes pair creative choices with strategic thinking, rights fluency, budget realities, and the skills to negotiate rights within budget, responsibly, and quickly when needed.
Groove Guild works at that intersection, combining creative instinct with experience so the music feels right and stays viable when constraints show up, whether it’s a licensed song, an original composition, or a cover.
Founded in 2013 by Al Risi, Groove Guild helps teams make music decisions that hold up creatively and commercially.
Supervision
Supervision
Supervision
In music for picture, supervision is where a music idea meets real world constraints. Countless small decisions lead to that moment, shaped by what the work needs to communicate.
Groove Guild is built for that moment, combining creative instinct with rights fluency and deal craft to make the music idea reality. Our work ranges from iconic songs to emerging artists, always in service of the work.
In music for picture, supervision is where a music idea meets real world constraints. Countless small decisions lead to that moment, shaped by what the work needs to communicate.
Groove Guild is built for that moment, combining creative instinct with rights fluency and deal craft to make the music idea reality. Our work ranges from iconic songs to emerging artists, always in service of the work.
Groove Guild's supervision work has been recognized by:
AMP Awards
AICP Awards
Clio Awards
Guild of Music Supervisors Awards
Composition
Composition
Composition
For original composition and scoring, Groove Guild partners with Perpetual Motion Music, an artist owned, artist driven company led by renowned composer Robert Miller.
Robert leads the creative and brings a wealth of experience, with credits spanning over 80 films and nearly 3,000 commercials, including five Emmy Awards and seven Clio Awards.
Groove Guild executive produces the work from brief to final delivery, and handles music supervision, rights negotiations, and clearance when original composition and licensing intersect.
For original composition and scoring, Groove Guild partners with Perpetual Motion Music, an artist owned, artist driven company led by renowned composer Robert Miller.
Robert leads the creative and brings a wealth of experience, with credits spanning over 80 films and nearly 3,000 commercials, including five Emmy Awards and seven Clio Awards.
Groove Guild executive produces the work from brief to final delivery, and handles music supervision, rights negotiations, and clearance when original composition and licensing intersect.
Robert Miller’s composition work has been recognized by:
ADDY Awards
AICP Awards
Clio Awards
Emmy Awards
Cannes Lions
London International Awards
Strategy
Strategy
Strategy
We define music strategy as the strategic use of music beyond sync. We consider how it can function as an asset across campaigns, platforms, and partnerships, whether for a single moment or a longer arc. It is not only about recordings, but about music IP.
Groove Guild brings a holistic view of the music ecosystem, helping shape ambitious ideas into something viable for both brands and rights holders.
We define music strategy as the strategic use of music beyond sync. We consider how it can function as an asset across campaigns, platforms, and partnerships, whether for a single moment or a longer arc. It is not only about recordings, but about music IP.
Groove Guild brings a holistic view of the music ecosystem, helping shape ambitious ideas into something viable for both brands and rights holders.
CASE STUDY
Volkswagen + Dead & Company
Groove Guild worked with Warner Music Group and Grateful Dead Enterprises to bring the Volkswagen ID Buzz to the Dead & Company Dead Forever Experience in Las Vegas during their Sphere run, pairing the original VW bus, a longtime presence at Grateful Dead shows, with its modern counterpart to mirror the band’s own legacy and evolution.
Groove Guild worked with Warner Music Group and Grateful Dead Enterprises to bring the Volkswagen ID Buzz to the Dead & Company Dead Forever Experience in Las Vegas during their Sphere run, pairing the original VW bus, a longtime presence at Grateful Dead shows, with its modern counterpart to mirror the band’s own legacy and evolution.
Groove Guild
Groove Guild